Paper Title:
The Influence of Clothing Style on Consumers’ Perceptive and Behavioral Reaction
  Abstract

The purpose of this study was to investigate the influence of clothing style on consumers’ perceptive and behavioral reaction, using questionnaire approach. By factor analysis, three perception factors, including fashionable-feeling, elegant-feeling and pure-feeling, are extracted. By one-way ANOVA, the difference of perceptive and behavioral reaction evoked by different style was compared. By stepwise multiple regression analysis, the effect of consumer perception on behavior was investigated. The result shows different clothing style trigged different consumers’ perceptive and behavioral reaction. Consumers’ perception has significantly influence on behavior. Fashion designers and merchandisers should pay more attention on consumers’ perception which drives their behavior.

  Info
Periodical
Advanced Materials Research (Volumes 332-334)
Chapter
Chapter 3: Fiber Manufacturing Technology
Edited by
Xiaoming Qian and Huawu Liu
Pages
453-457
DOI
10.4028/www.scientific.net/AMR.332-334.453
Citation
W. Gao, B. Meng, "The Influence of Clothing Style on Consumers’ Perceptive and Behavioral Reaction", Advanced Materials Research, Vols. 332-334, pp. 453-457, 2011
Online since
September 2011
Authors
Export
Price
$32.00
Share

In order to see related information, you need to Login.

In order to see related information, you need to Login.

Authors: Jae Ok Park, Jeong In Hwang, Eun Mee Park
Abstract:The purpose of this study is to find out the effect of marketing communication means on the development of consumer-brand relationship. The...
1045
Authors: Pei Wen Liao, Chien Yu, Chin Cheh Yi
Abstract:The study, based on the unified theory of acceptance and use of technology (UTAUT), investigates the determinants of e-learning acceptance....
174
Authors: Ming Liu, Yu Fang Yu
Chapter 13: Environmental Protection and Circular Economy
Abstract:Since 1990, the Green Restaurant Association (GRA), a United States based national non-profit organization, has led the green restaurant...
3501
Authors: Xiao Li Chen, Xiang Li
Chapter 2: Modeling and Simulation
Abstract:Mankind is capable of cognizing and handling multiple tasks at the same time. Driving is the task in which the continual combination and...
267