Paper Title:
Research on the Relation of Brands Image to Product Form
  Abstract

Brands can help companies achieve their growth objectives more quickly and more profitably. Product form is the main consideration of customers purchase. As one intact products design, not only must we standardize and set restrictions in concerning production, sales and marketing and design itself, but also have to provide different product form for different brands to some extent. Reserve these product form features in the products should establish the company’s product form style so that the product form is distinguishable, unique, thus set up corporate image to keep the brand loyalty of consumers.

  Info
Periodical
Chapter
Chapter 2: Materials Science in Computer-Aided Manufacturing and Design
Edited by
Wensong Hu
Pages
306-311
DOI
10.4028/www.scientific.net/AMR.346.306
Citation
Y. Q. Wang, B. C. Zhang, W. M. Guo, "Research on the Relation of Brands Image to Product Form", Advanced Materials Research, Vol. 346, pp. 306-311, 2012
Online since
September 2011
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Price
$32.00
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Chapter 1: Product Design and Development
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