Paper Title:
Environmental Protection through Small Businesses: An Analysis of the Role of Stakeholders in Green Operations
  Abstract

In this paper we investigate key causal linkages in proactive environmental practices based on an empirical study of 232 Malaysian Small and Medium Enterprises (SMEs). We propose a conceptual framework and test this framework using Structural Equation Modelling (SEM). The key focus of this study is to explore SMEs’ environmental initiatives and the impact of stakeholders’ involvement in determining SMEs’ environmental strategies. The study examines the relationship between stakeholders’ involvement (customers, suppliers, government, top managers and employees) and proactive environmental practices (internal management systems, process-based changes, product-based changes). The results support the notion that SMEs have moved to develop an increasingly proactive environmental orientation. Although our survey strongly suggests that each stakeholder has a different role and impacts differently on SMEs’ sustainability practices, vertical partners play the most critical roles in supporting environmental practices based on product and process-based changes.

  Info
Periodical
Advanced Materials Research (Volumes 356-360)
Chapter
Chapter 14: Environmental Protection
Edited by
Hexing Li, Qunjie Xu and Daquan Zhang
Pages
2555-2565
DOI
10.4028/www.scientific.net/AMR.356-360.2555
Citation
R. Z. Raja Mohd Rasi, A. Abdekhodaee, R. Nagarajah, "Environmental Protection through Small Businesses: An Analysis of the Role of Stakeholders in Green Operations", Advanced Materials Research, Vols. 356-360, pp. 2555-2565, 2012
Online since
October 2011
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Price
$32.00
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