The new energy saving pumping unit driven by linear induction motor (LIM) not only can overcome many disadvantages of traditional beam-pumping unit, but also has a lot of advantages, such as reliability, high operating efficiency, etc. So it arouses the universal concern of the oil industry. This paper focuses on the study of linear motor. Firstly, it analyzes the advantages of the pumping unit driven by LIM relative to beam-pumping unit, then in accordance with the system design requirements and based on the electromagnetic design method of linear motor, makes the theoretical calculation and the structure design of the motor, determines specific parameters of LIM, produces LIM applicable to the practical application to drive pumping unit. Lastly, makes field experiments, and experiments results show that LIM has reached the design requirements, also verify the correctness and feasibility of the design method.