Research of alkali-activated materials has been a traditional domain of chemists. This paper exploits contribution of micromechanics to the subject. A new model for volumetric evolution of chemical phases is formulated. The first homogenization level identifies elasticity on the scale of N-A-S-H gel. Nanoindentation sensing technique yielded the intrinsic Young's modulus of N-A-S-H gel as ~18 GPa, which was further downscaled to the solid gel particles. Percolation theory had to be introduced to match an early-age elasticity. The second homogenization level takes into account an unreacted fly ash. Homogenization models match well the experimental elasticity and demonstrate stiffening of N-A-S-H gel, induced by increasing packing density of the solid gel particles. The percolation model explains a long setting time of alkali-activated materials.