A wet chemical approach, originating from sol-gel preparation, was adopted with the intention to develop a low-temperature benign method of preparation. ZnO nanorods are successfully grown in an aqueous medium. The precursor, zinc nitrate hexahydrate (Zn(NO3)2.6H2O), is stabilized by hexamethylene tetraamine (HMTA). The effect of changing the molarity of HMTA to the structural orientation of ZnO nanorods is investigated. X-ray diffraction of the synthesized ZnO shows hexagonal zincite structure. The structural features of the nanocrystalline ZnO were studied by SEM. Structural features, surface morphology and differences in lattice orientation are seemingly influenced by varying the Zn2+: HMTA molar ratio. The formation of ZnO nanorods with blunt and sharp tips is found to be significantly affected by this ratio.