Metallic silver particles in the nanometer size range were obtained in SiO2 matrix by the reduction of AgNO3 with the non-ionic diblock copolymer (Brij 58). Hexagonal mesostructured sol-gel films were synthesized by dip-coating method using the surfactant Brij58 to produce channels into the film, which house the silver nanoparticles. Optical properties of the metallic nanoparticles were studied by UV-Vis spectroscopy, TEM and HRTEM images. The experimental absorption spectrum of the metallic silver nanoparticles exhibits an absorption band located at 438 nm and a shoulder at longer wavelength. The TEM images show randomly distributed silver nanoparticles (Type I) along with some oriented as long line (Type II). Both distributions exhibit a silver oxide shell around of them. The second shell covering the silver core - silver oxide shell system is related to the surfactant. The optical absorption spectrum was modelled using the Gans theory. The fit shows two main contributions related to metallic silver nanoparticles with different axial ratios, and surrounding of a dielectric medium with high refractive index. Presence of the high refractive index silver oxide shell was confirmed by X-ray diffraction technique. The contributions of silver core and silver oxide shell play important roles in the optical properties of the films.