To investigate the effect of micro-topography on the wear properties of the cold roller, rough surface was characterized with fractal geometry, and the profile of laser-textured surface was measured based on the analysis of surface profile self-similarity, feasibility of fractal characterization of the surface was studied with power law method. Results show that Isotropic surfaces tend to be fractal and surfaces processed under definite technological conditions can be characterized with fractal geometry. On this basis, effects of surface fractal parameters on the wear rate of the roller were analyzed with fractal geometry model for wear prediction. Condition of achieving optimal fractal dimension was presented and the expression of the optimal fractal dimension was derived for the minimum normalized wear rate. It shows that normalized wear rate is mainly determined by fractal dimension besides the material properties and an optimal fractal dimension existed for the engineering surface is affected by the plastic index, normalized true contact area and scale coefficient. The results will provide bases for the studies of friction and lubrication of the textured steel sheet and guidance for the actual processing.