Paper Title:
The Effect of Risk Sensitivity on Collaborative New Product Development in a Supply Chain
  Abstract

The increasing risks and costs of new product development require firms to collaborate with their supply chain partners in product management. In this paper, a supply chain model is proposed with one risk-neutral supplier and one risk-averse manufacturer. The manufacturer has an opportunity to enhance demand by developing a new product, but both the actual demand for new product and the supplier’s wholesale price are uncertain. The supplier has an incentive to share risks of new product development via an advance commitment to wholesale price for its own profit maximization. The effects of the manufacturer’s risk sensitivity on the players’ optimal strategies are analyzed and the trade-off between innovation incentives and pricing flexibility is investigated from the perspective of the supplier. The results highlight the significant role of risk sensitivity in collaborative new product development, and it is found that the manufacturer’s innovation level and retail price are always decreasing in the risk sensitivity, and the supplier prefers commitment to wholesale price only when the risk sensitivity is below a certain threshold.

  Info
Periodical
Edited by
Daizhong Su, Qingbin Zhang and Shifan Zhu
Pages
381-384
DOI
10.4028/www.scientific.net/KEM.450.381
Citation
Y. Zhou, R. Y. He, "The Effect of Risk Sensitivity on Collaborative New Product Development in a Supply Chain", Key Engineering Materials, Vol. 450, pp. 381-384, 2011
Online since
November 2010
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Price
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