Aiming at load fluctuations and energy consumption of cutting head, a novel optimization strategy is presented in this paper, which is making every pick loaded uniformly and keeping number of picks in cutting section constant at every moment. It also considers the coal compression-tension effect and the action of pick tilt angle to pick force. The mathematical model of multi-objective optimization design for pick arrangement parameters and motion parameters of cutting head is established firstly, and then the sequential quadratic programming method (SQP) is chosen to compile the program of optimization design. The optimization example shows that in the premise of outline dimensions of cutting head unchanged, the load torque fluctuation decreases for 92%, which reduces the torsional vibration of transmission system of roadheader effectively. The swing force fluctuation also decreases for 83%, which enhances the stability of swing feed. Although the mean value of cutting head’ load decreases a little, all the load peaks decline after optimization, which avoid the single pick overload. And, the specific energy consumption decreases for 21%, which improves the energy utilization of roadheader.