The research presented here constructed highway landscape quality evaluation indexes and a model based on public satisfaction. The goal was to determine if public satisfaction of highway landscape quality can be statistically measured. Several methods of highway landscape quality evaluation were first reviewed to determine what limitations were existed. From that review, a highway landscape quality evaluation indexes were selected and a model based on the selected indexes were constructed according to theory of public satisfaction. An on-site study was conducted to obtain public satisfaction of a scenic road using the selected indexes and model, statistical methods were employed to test the validity and reliability. Results indicate that the public satisfaction can reflect the quality of highway landscape, and the selected indexes can fully represent highway landscape quality.