Paper Title:
ZARA-Based Design Management
  Abstract

ZARA is a pioneer of fast fashion brand which has strong advantages in integration of industrial chain, market and user research. This article tries to analyze ZARA in depth, including finding models and theories behind its success. And the last part of the article is a relatively new perspective, that is, using predictions in the design.

  Info
Periodical
Key Engineering Materials (Volumes 474-476)
Edited by
Garry Zhu
Pages
1447-1450
DOI
10.4028/www.scientific.net/KEM.474-476.1447
Citation
J. Q. Guan, G. Y. Zhang, "ZARA-Based Design Management", Key Engineering Materials, Vols. 474-476, pp. 1447-1450, 2011
Online since
April 2011
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Price
$32.00
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