A new photochromic diarylethene of bis(3-methyl-2-thienyl)ethene and bis(2-methyl-3- benzofuran)ethene was synthesized. Its photochromic, fluorescent and optical strorage properties were investigated. The compounds exhibited remarkable photochromism both in solution and in PMMA film. In hexane, the open-ring isomer of the diarylethene 1 exhibited relatively strong and clear fluorescent switches when excited at 270 nm. The fluorescence intensity declined along with the photochromism upon irradiation with 297 nm light. The results showed that the cyclization/cycloreversion process of the compound was determined to be the zeroth/first order reaction. This new photochromic system also exhibited remarkable optical storage character.