Paper Title:
How Consumers’ Characteristics Impact their Online Purchase Intention: A Literature Review
  Abstract

During the past 10 years, online shopping developed quickly, which made it a hot topic in marketing research. From 5 aspects, demographics, purchasing behavior, online experience, website design and marketing mix, this paper not only concludes previous research findings, but also analyzes conflicting viewpoints among the present research and deliberates future research opportunities related to online shopping.

  Info
Periodical
Key Engineering Materials (Volumes 474-476)
Edited by
Garry Zhu
Pages
1909-1913
DOI
10.4028/www.scientific.net/KEM.474-476.1909
Citation
Y. Yang, Z. Fang, P. F. Ji, J. Cai, W. Li, "How Consumers’ Characteristics Impact their Online Purchase Intention: A Literature Review", Key Engineering Materials, Vols. 474-476, pp. 1909-1913, 2011
Online since
April 2011
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Price
$32.00
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