Paper Title:
The Designation of Quality and Price Based on Vertical Product Differentiation
  Abstract

Different consumer demands different quality, which determines that existence of different quality of the same product is reasonable. The article uses two-stage game of fully non-perfect information. Through two-stage game analysis, the article concludes that whether new entrants should enter the market is not only related with the fixed cost of entry, the number of consumers and the highest taste of consumers, but also related to the quality choices of incumbents; after entrants enter the market, the choices of quality are decided by the quality choices of incumbents.

  Info
Periodical
Key Engineering Materials (Volumes 474-476)
Edited by
Garry Zhu
Pages
2325-2328
DOI
10.4028/www.scientific.net/KEM.474-476.2325
Citation
Y. S. Su, J. F. Li, J. Wu, P. F. Ji, "The Designation of Quality and Price Based on Vertical Product Differentiation", Key Engineering Materials, Vols. 474-476, pp. 2325-2328, 2011
Online since
April 2011
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Price
$32.00
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