Paper Title:
Pricing Strategy Dynamic Simulation Modelling within the High-Tech Sector
  Abstract

New Product Development (NPD) in the high-tech sector is a rapid paced concept that requires constant efforts and great market awareness. Pricing has received little attention from companies, even if systematic pricing monitoring may lead to serious conclusions regarding the proper allocation of resources and the segmentation of the marketplace. The purpose of the present study is to develop the concept of pricing strategies simulation modelling for the development of new high-tech products. The Pricing Simulation Model successfully represents the process that companies should carefully consider so as to employ the optimal pricing strategy.

  Info
Periodical
Edited by
E. Hristoforou and D.S. Vlachos
Pages
167-170
DOI
10.4028/www.scientific.net/KEM.495.167
Citation
M. C. Terzi, D. P. Sakas, I. Seimenis, "Pricing Strategy Dynamic Simulation Modelling within the High-Tech Sector", Key Engineering Materials, Vol. 495, pp. 167-170, 2012
Online since
November 2011
Export
Price
$32.00
Share

In order to see related information, you need to Login.

In order to see related information, you need to Login.

Authors: Yang Chen, Yong Zhao, Jing Rui Zhang
Chapter 8: Engineering Management
Abstract:For the large cascaded hydropower stations, an electricity pricing mechanism of cascade hydropower stations on large basins is proposed. The...
2200
Authors: Ze Bin Zhao, Yu Tian
Chapter 12: Urban Transportation Planning and Management
Abstract:On the basis of behavioral model under congestion pricing revenue redistribution, this paper proposes the general idea, process of the...
1982
Authors: Shu Juan Li, Ai Jun Liu
Chapter 9: Industrial Management
Abstract:A two-level dual-channel supply chain model was established in which retailer had his own direct channel. Game model was constructed based on...
902
Authors: Yun Jing Gao, Lin Lin Zhou, Hui Huang Pi
Chapter 8: Advanced Information and Innovative Technologies for Management, Logistics, Economics, Marketing, Assessment
Abstract:The pricing decision of consumer goods manufacturing enterprise is a very important part in its business strategies. Price of the product is...
4823