With the increasing of environmental conscious, design and explore of ideal products that meet customer requirements, especially cost less and environment friendly has become the goal for most manufacturing organizations. Green Quality Function Deployment (GQFD) is a very useful technique to fulfill this objective. In this paper, the first phase of the GQFD is to establish the Quality House, Green House and Cost House structures. For evaluating how well the customer demands, environmental constraints and cost are achieved by the product concept, the QFD method, eco-indicator method and input-output analysis are applied. In the second phase, to select the best product concept, a multi-criteria selection method--the analytic hierarchy process (AHP) is used. At the end of this paper, an application case of the bridge crane design according to the consumer demands and with a reduced cost and environmental impact is applied.