Papers by Author: Lei Ding

Abstract: In order to meet the user needs and enhance the brand identification, a new method of brand products design based on Kansei engineering is presented. Firstly, users’ implicit semantic information is extracted using semantic differential method, and the brand gene pool is established. Secondly, according to analytic hierarchy process (AHP), genes which meet the goal of semantic information are selected from the gene pool, which can be used to constitute a new product. Then the whole frame of product is constructed, and the final design project can be quickly obtained after some adjustments. Finally, a new brand from a furniture design company is taken as an example to illustrate the specific of this new approach. By employing this method, a series of new sofa are designed.

Abstract: Based on users’ kansei image and kansei engineering theory, a method on product bionics form design is presented. Firstly, users’ kansei information about product and bionics objects is extracted from semantic differential method, which is the basic standard for determination of the best bionics object. Then by adopting clustering analysis and fuzzy comprehensive evaluation, the product form features and bionics objects’ main features are acquired and combined to design products. Finally, the optimal design is selected through comprehensive evaluation. As an example, case of intelligent electric rice cooker design indecates that this method is valid and practical.