Papers by Keyword: Competitive Power

Abstract: With analysis of the current competitiveness of sporting goods industry in China by means of value chain theory, it can be concluded that even though China's sporting goods industry has reached a high level in production scale and capacity, it suffers severe weaknesses in marketing management and technology research and development and lies at the bottom of the "Smile Curve", with "strategic links" beyond its grasp. Finally relevant countermeasures and suggestions are proposed.

Abstract: The article uses research ways of Enterprise localization and enterprise's development course to study the strategy of company's product design and development. It announces at different stages for development, different kinds of enterprises will adopt product design and development policies of different modes. It also announces close causality between development course of company and central technology and product. The result indicated enterprises in leading position in market, technology and brand adopt pioneer strategy type of product research and development. Those enterprises that are relied on the large-scale leading enterprise offering a complete set service adopt the passively duplicating type tactic of product research and development. Some enterprises with part of advantage in technology, market, management or brand adopt following up strategy of product research and development. The enterprises with relative advantage position adopt the strategy of technology taking optimizing services as centre in product research and development in fields of brand culture and market service.

Abstract: The article investigates strategy of company's product design and development considering the whole lifespan of product and the development course of enterprise. It suggests enterprises of different nature, enterprises at different developing stage will adopt different mode strategies. It also announces close causality between development course of company and central technology and product.The result indicated in different developing stages such as company development period, crisis predicament period, lasting steadies period, improving by payback period, issues steadies secondary period, declining go and live period, enterprise should pursue different mode product tactics of research and development such as shrinking strategy, consolidating strategy, innovation keeping forging ahead strategy. Enterprise should break regular management mode so as to introduce different research and development mode to promote enterprise's competitiveness effectively.

Abstract: This paper builds a competitiveness index system for airlines, utilize the thought way of Extenics and AHP, apply matter-element model into the competitiveness of airlines and conduct evaluation and analysis on the competitiveness level of sixteen domestic and foreign airlines which are relatively good. This approach reflects the competitive rating, advantages and disadvantages of airlines’ competitiveness within the evaluation range. Through the evaluation analysis, this paper shows that the competitiveness level of China's four major airlines is in a middle place compared with the competitive level of United States, Europe and other developed countries and needs to be further enhanced through improving management and other measures