Papers by Keyword: E-Commerce (EC)

Abstract: E-commerce websites has abundant commercial data. Some very beneficial information to the analysis and prediction of the market can be discovered from these data by applying data mining techniques. The topic-focused web crawler can crawl and gather the subject-related web pages as soon as possible. This thesis has designed and realized the topic-focused crawler based on Scrapy. It firstly introduces the design idea of the crawler and highlights the functions of Scrapys every part. Then, it uses this topic-focused crawler to realize the capture of information from the C2C e-commerce platform, for example TaoBao. At last, it obtains the running result and comparisons of crawling performance between Scrapy based crawler and general crawler.

Abstract: more and more people are used to purchase online. And companies also want to pay for the keyword on big search engine, such as Baidu, Google. So the strength of the competition plays a significant role in the efficiency of an online advertising campaign. Models for keyword auctions usually assume that, the value of a click is fixed and independent of the other sponsored ads in the auctions result, for the advertiser. In china, the big Online shopping mallTmall. Consumers can search products and service through Tmall Search Engine, a search engine allows consumers search in the Tmall. And we employ a zero-inflated Poisson regression to model the conversion of keywords.

Abstract: In the era of the new economy, research on freight transport and logistics in urban areas can not ignore the impact of the internet on society. From the point of view of e-commerce, the Web is joined in the daily life of the Italians not only for the growing opportunities to shop at better conditions than the other channels, but for the enormous possibilities that the Internet provides for those who has time, desire and interest to search the site data and useful information to make more effective shopping for a product or a service. The effects of these changes on the transport demand are manifold: on the one hand, the use of virtual activities replaces a series of physical movements, on the other hand the individual who carries out these activities virtually could use the time saved to perform other tasks or perform another type of movement. No less important are the impact of e-commerce on the distribution, since the online purchasing determine, in a specific area, a number of points to be served with high variability and, therefore, quite different from the default items identified by the traditional commercial structure of that area. In the present work some studies on the effects of e-economy and e-commerce on passenger transport and freight transport are detailed and the processes of acquisition of the database for the development of a behavioral model for simulating consumers choices about e-shopping and shopping in trade are defined. The model allow to predict the effects of new technologies on consumers habits and act on demand, focusing on services that may mark the success of innovative approaches to the management of urban transport. The specifications, calibration and validation of models to choose between e-commerce and physical commerce are presented.

Abstract: We used the principle of hyperlink analysis method to mine the website data according to the indicators of the hyperlink analysis. We selected Taobao.com as an object of study. The evaluation indicators of network marketing effect were page views, sales quantity, sales, the number of adding store to bookmark . According to our research, we find Taobao.com stores can use data mining tool to obtain the very good marketing effect.

Abstract: The combination of augmented reality and e-commerce has enabled the latter to be more digital, intelligent and humanized. The paper discusses relevant theories regarding augmented reality, elaborates the status of applications, key technologies and problems existing in e-commerce field, and analyzes the development prospect of mutual promotion between augmented reality and e-commerce.

Abstract: Firstly, the current situations of E-commerces user experience evaluation model were analyzed. And then, fuzzy comprehensive analyses were introduced. After that, an improved E-commerces user experience evaluation model based on fuzzy comprehensive analysis was established. In improved model, user experience hierarchy model was created based on psychological-stratification, experts fuzzy evaluations of evaluation factors were integrated into fuzzy matrix by using the theory of Triangular Fuzzy Numbers. Finally an example is given to show the rationality and the effectiveness of the method.

Abstract: Dynamic webpage technology is widely used in web development, but for a large e-commerce system, it will bring huge workload to the server if access database frequently and create web page dynamically, thus the server may breakdown on this condition. In this paper, the author introduced the techniques of web page staticize, based on the design of an E-shop system, puts forward the principle, strategy and method for staticizing dynamic page, and verified the effectiveness of this solution by experiments.

Abstract: In this paper, we will investigate the possibilities of using highly secured online payment via biometric system in the Nigerian environment. The system proposed enables the user to purchase any product online just by slotting a biometric embedded smart card in a portable handheld smart card reader that has a fingerprint scanner touch pad and can generate different code to authenticate online transactions. While online identification and verification processes are facing frauds and undesirable incidents, this biometric payment technology offers best solution. With the help of this technology, you can ensure that transactions on purchase of any product online are made in a reliable manner. Thus, no scope is left for criminal-minded people to create loopholes in e-commerce security.

Abstract: Cell phone two-dimensional code is the product of the combination of the two-dimensional code technology and mobile terminal cell phone, applied to give full play to the superiority of the two-dimensional code recognition technology with the convenience of mobile cell phone use. With the upgrading of Chinese communication network, the popularity of smart cell phones as well as the change of people's lives concept in recent years, the range of applications of the two-dimensional code has been increasingly wider. The paper makes analyses on the classification application of the two-dimensional code in China and at the same time explores a number of constraints existing in its development cause in China, and then it puts forward development strategies of the cell phone two-dimensional code applications in Chinese market and provides a reference to its popularity and application.* Mengdi Chen is the first author; Luling Liu is the correspondence author; Bin Huang is the instructor.

Abstract: As the E-commerce develops, it will certainly become a new business model in people's daily life. Computer technology and E-commerce are closely linked and mutually supplementary. However, in the process of the development of E-commerce, security has become more and more prominent and brought some crisis to the sustainable development of the E-commerce. This paper mainly analyses the security problems, safety requirements and computer security technologies in the E-commerce.