Papers by Keyword: High-Tech Companies

Abstract: The purpose of this paper is to examine the impact of knowledge [ creation mode (e.g. goal-driven and goal-free) and organizational culture on knowledge creation and sharing performance in the context of high technology (high-tech) companies [ with the contribution of Dynamic Simulation Model. Both goal-free and goal-framed creation modes are more likely to support knowledge creation, while the goal-driven mode is not likely to be favorable for knowledge creation. The paper has leveraged the systems dynamic paradigm to conduct sustainable enterprise modelling and iThink system to implement the models. High-tech companies who are frequently looking for new ideas for product design [ and manufacturing technologies [ are more likely to adopt the goal-free creation mode. High-tech companies who would like to emphasize goal achievement with respect to creation in manufacturing should form an organizational culture with a characteristic of market competition [. Also, a company with both goal-free and/or goal-framed creation modes is more likely to be willing to frame its strategic decisions (or goals) and then freely look for creative ways to reach the goals.

Abstract: The paper seeks to propose the concept of sustainable enterprise simulation models. The social, environmental and economic models are developed and simulated using iThink in the context of a high technology (high-tech) company. With the rapid growth of Social Networks [, Open source applications are increasingly invading the world of Web. High-tech companies must adapt to the world of open source, by the people who work in them, until their products. The paper has leveraged the systems dynamic paradigm to conduct sustainable enterprise modelling and iThink system to implement the models. It uses the design science research methodology for the proof of concept of the models and modelling processes. The models have been developed for a high-tech company and tested in the business settings. These models were finalised through a number of revisions and iterations of the design, develop, simulate, test and evaluate. While leaders have been around for thousands of years, we have attempted to show how the old rules of leadership [ are no longer helpful in dealing with the new games of the 21st century. In the high-tech companies we studied, we discovered patterns of leadership practice that not only yielded remarkable results, but also created a deep sense of meaning and identity for those involved.

Abstract: The paper considers the role of Integrated Marketing Communication in enhancing the brand awareness of high-tech laboratories. By acknowledging the great interaction of public and private laboratories with high-tech companies, the study is aimed at developing a simulation model to be incorporated in the marketing strategy of laboratories. The comprehensive dynamic simulation model that was developed highlights the emphasis that should be placed when B2B marketing activities are the matter of concern. Marketing Dynamic Simulation Modelling is based on the principles of Integrated Marketing. It has been tested in both private and public laboratories, concluding that marketing in the private sector receives more attention than in the public sector. The proposed model incorporates all the components for successfully marketing laboratories by taking their budget restrictions into consideration.