Papers by Keyword: Marketing

Abstract: Social media has provided the platform for producers of goods and services to publicize their products and also to be more competitive through the provision of consumer feedback. In recent times, businesses and business owners are becoming more comfortable with including social media as part of their integrated marketing communications and strategies. This paper examines the role of social media as a marketing tool in stimulating demand for commodities, specifically using social media as a marketing tool to influence prospective candidates in their bid to apply to a particular tertiary institution. We examine the current marketing mix being used by Data Link University College, a private tertiary institution located in Ghana and how the inculcation of social media marketing strategies can help improve the system.

Abstract: With Twitter's popularity, micro-blogging era is turned on in China, "concern" and "being concerned" is the form of micro-blog, it not only makes many stars and enterprises get better visibility, but also make many grassroots people release themselves. Many companies are beginning to use micro-blogging marketing to show them. Micro-blogging marketing has characteristics: low cost and to contact the target customers actively. So it makes enterprises and organizations makes the most use of its advantages, like high speed, low cost, convenience, breadth and other characteristics. So it can achieve the goal that to get a good interaction with the customers, and know the customers' needs and the evaluation to the organizations, so that it can enhance the brand of the enterprises. Based on Six degrees of Separation, the essay explore the social-network, to analysis the advantages of Micro-blogging marketing and the potential risk, so that we can research the influence on the enterprises which use Micro-blogging marketing.

Abstract: This paper starts from the micro-film platform-new media and explores features of the micro-film by analyzing the characteristics. It takes this point as the center of the paper, combining the integration of the tri-networks as well as the status of the new and old media. Finally the author raises some strategies for the development of marketing mode for the micro-film.

Abstract: At the age of the electronic commerce, the introduction of the electronic commerce into the sports, and the formation of electronic commerce, the present situation and the environment and the changes of the sports consumers under this environment provide the countermeasures for the development of the marketing of the sports market and the development of the electronic commerce for sports.

Abstract: Event Marketing and Regional Studies are widely considered discipline with still uncertain and not fully defined contours. In order to highlight the extent and the relevance of developing researches into these fields, it is proposed here a study able to demonstrate the operational validity of marketing in favor territorial development. The research work has addressed the issues of territorial promotion and analysis of touristic attitude of destinations providing an innovative application of the input-output methodology, used in the economic impact analysis.

Abstract: The expressway is connected countries "artery", service area is the "artery" recharge station. In this paper, starting from empirical analysis, in-depth investigation of the Sichuan Suining service area marketing situation and the needs of passengers, were analyzed using statistical software, and puts forward some countermeasures and suggestions, hoping to give advice and suggestions for the planning and construction of Chinese western area of expressway service area.

Abstract: Typically, online transactions require a significant level of human intervention. Customers undertake the search for products, services, potential vendors and business partners. They evaluate alternatives, decide what goods to buy and when, from which vendor, and how much they are willing to pay for. They engage in potential negotiations, carry out the transactions and so on. As those markets become mature, new products and services, as well as new practices, are beginning to appear. There is already ample evidence that agent-based technology will be crucial for these developments, reflecting that both buyers and sellers being vigorously seek techniques to improve their performance. This work surveys several of these agents that help electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model.

Abstract: This paper analyzes the DSS characteristics about the marketing under the internet as well as the influencing factors of the market decisions, Studying the decision-making functions of marketing decision support system DSS. It proposed the marketing DSS design, logical structure and its implementation based on a data warehouse as the center, online analysis processing and data mining as a means.

Abstract: Power quality and power marketing are comprehensive concept contains multiple indexes. This paper builds the index system of the power quality promoting the power market development. And the structural equation modeling (SEM) be used to calculate the impact factor of power quality to marketing at different times and areas. This paper firstly puts power quality and marketing which are regarded as latent variables. And select the power quality index that includes the amplitude, frequency, spectrum, modulation, the notch depth and marketing index that includes market share, electricity consumption per capita, customer satisfaction rate, install electricity rate, customer loss rate as measured variables of latent variables, and establish the causal influence path graph of power quality and power marketing. According to the path graph, which reflecting causal relationships among the latent variables and the measurement equation reflecting relationship between the latent variable and significant variables. To test the significance and the rationality of the parameter and evaluate the overall performance of the structure equation model. Finally, according to the path graph and the path coefficient, we get causal influence coefficient between the power quality comprehensive index and power marketing comprehensive index.

Abstract: Social media, especially microblogs, play more and more important role in our every-day lives. Using microblogs as a new e-commerce platform is an emerging trend, increasing number of enterprises use microblogs to achieve their goals of communicating and building relationship with existing and potential customers. But do marketers fully understand what customers are looking for on a corporate microblog What are the reasons that generate peoples inclination to start and keep following brands microblog, and how does effective microblog marketing policy affect consumers attitude and behavior In this article we take an attempt at answering these questions. Based on the previous research analysis and survey conducted for this study, this paper makes a conclusion about an impact of microblog marketing on consumers behavior and attitude, in order to help marketers understand and make the most out of the new tool they have.