The cooling stave longevity is the most important factor to affect the blast furnace life. In this paper the cooling stave model was built by use of software ANSYS. With boundary conditions of heat transfer of cooling stave fully taken into account, temperature fields of cooling stave made of different materials are analyzed. The analysis results showed the relationship between the different cooling stave materials and temperature field distribution of stave body. A general method of selecting cooling stave material and structure design for longevity design of cooling stave was developed.