Optimalization Data Processing Result of Integrated Media Plan System (IMPLANS) to PT. CS Media Customer Satisfaction


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This study is motivated by the difficulty of determining the strategic placement of advertising material on television, in the media world is often called the Media Plan. A common deficiency is the long turnaround time strategy is less precise data. This can affect the user satisfaction data plan media strategy is the customer of PT. CS Media. Integrated Media Plan System (IMPLANS) was built to help the media strategy plan in order to maintain customer satisfaction, but it is still necessary to study the factors that can influence factors of IMPLANS to customer satisfaction. The purpose of this study is to optimize the data processing of IMPLANS to customer satisfaction. The methodology used in this study is a quantitative 17 users at PT. CS Media. The results of questionnaire were analyzed using multiple linier regression against the hypothesis of the influence of each variable. Also done some data validity to support the level of confidence of the survey results. The result of this study, there are three e-ServQual variables significantly to customer satisfaction, that is Responsiveness, Flexibility, and Ease of navigation. Based on this study found some more optimal system development.



Edited by:

Ford Lumban Gaol




A. Gaol and F. L. Gaol, "Optimalization Data Processing Result of Integrated Media Plan System (IMPLANS) to PT. CS Media Customer Satisfaction", Applied Mechanics and Materials, Vol. 234, pp. 102-109, 2012

Online since:

November 2012




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