An Investigation into the Online Purchase Intention during the Post-Crisis Era

Abstract:

Article Preview

Since the financial crisis happened in the first half of 2007, the influence had been widely spread. In China, export has declined rapidly, and many companies are turning to domestic market, and when they are doing so, many of them are asking for help from internet. As well, consumers have turned to shop online. And now, with the gradual reduction of the influence of the financial crisis, the online purchase intention for consumers is changing subtly. Faced with this new situation, this article aims to investigate the online purchase intention during the post-crisis era, so as to help the internet companies to grasp the trend, and also to provide companies with appropriate advice on their corresponding marketing strategies.

Info:

Periodical:

Edited by:

Qi Luo

Pages:

766-770

DOI:

10.4028/www.scientific.net/AMM.58-60.766

Citation:

X. L. Yu and L. Tan, "An Investigation into the Online Purchase Intention during the Post-Crisis Era", Applied Mechanics and Materials, Vols. 58-60, pp. 766-770, 2011

Online since:

June 2011

Authors:

Export:

Price:

$35.00

[1] China Internet Network Information Center, 2009 China's online shopping market research report 2009 (7).

[2] Cheng Hua, Bao Gongmin, online shopping intention of Empirical Research on the determinants of [J] Quantitative & Technical Economics of 2003, (11).

[3] Section Chiung-chih, online shopping based on utility theory model of customer perceived risk [J] Market Modernization, 2008, (14).

[4] Yuan Ming, Zhou Changchun, consumer perception of risk dimensions of online shopping [J] Market Modernization, 2008, (5).

[5] Huang Shan, Liu Yue. Analysis of Online Consumer Behavior and countermeasures [J]. Value Engineering, 2004, (07).

In order to see related information, you need to Login.