Since the financial crisis happened in the first half of 2007, the influence had been widely spread. In China, export has declined rapidly, and many companies are turning to domestic market, and when they are doing so, many of them are asking for help from internet. As well, consumers have turned to shop online. And now, with the gradual reduction of the influence of the financial crisis, the online purchase intention for consumers is changing subtly. Faced with this new situation, this article aims to investigate the online purchase intention during the post-crisis era, so as to help the internet companies to grasp the trend, and also to provide companies with appropriate advice on their corresponding marketing strategies.