An Exploratory Study of the Impact of Servitization on Customer Perceived Value
The aim of this paper is to explore how manufacturers becoming service providers by adding service offerings to their total offering. We investigate the extent to which existing internal capablity of manufacturing companies and external factors affect the level of servitization. This paper presents the state-of-the art of servitization within a manufacturing context. Our findings indicate a need for recursive iterations between different elements of separated and integrated processes in line with new business model. Thus, servitization is pozitiviley related to business model and product complexity. There is a need to improve the connective mechanisms and dynamics involved in business model development. Finally, this paper contributes to the development and rafinement of the process to shift from selling products to selling integrated products and services that deliver value in use for customers.
Tom Savu, Nicolae Ionescu, Constantin Opran, Iulian Tabara, Adrian Bruja and Luige Vladareanu
G. Militaru, "An Exploratory Study of the Impact of Servitization on Customer Perceived Value", Applied Mechanics and Materials, Vol. 760, pp. 727-732, 2015