A Comprehensive Reputation Based Trust Model in C2C Electronic Commerce

Abstract:

Article Preview

The mistrust between buyers and sellers in C2C electronic commerce has been affecting its development. The accuracy and the reliability of the reputation system are still not high because of the existence of vicious users. This paper builds a comprehensive reputation based trust model by choosing the suitable influential factors in trust and the simulation results prove that this model has a higher accuracy and reliability.

Info:

Periodical:

Advanced Materials Research (Volumes 121-122)

Edited by:

Donald C. Wunsch II, Honghua Tan, Dehuai Zeng, Qi Luo

Pages:

429-434

DOI:

10.4028/www.scientific.net/AMR.121-122.429

Citation:

J. M. Wang et al., "A Comprehensive Reputation Based Trust Model in C2C Electronic Commerce", Advanced Materials Research, Vols. 121-122, pp. 429-434, 2010

Online since:

June 2010

Export:

Price:

$38.00

[1] Li Ruixuan, Gao Chang, GU Xiwu, Lu Zhengding. Research on credit counting and risk evaluation for C2C e-commerce, Communications, Vol. 30 (2009), pp.78-83.

[2] Jiang Shouxu, Li Jianzhong. A Reputation-Based Trust Mechanism for P2P E-Commerce Systems, Software, Vol. 18 (2007), pp.2551-2561.

DOI: 10.1360/jos182551

[3] Sepandar D. Kamvar, Mario T. Schlosser, Hector Garcia Molina. EigenRep: Reputation Management in P2P Networks, In: Lawrence S, ed. Proc. of the 12th Int'l World Wide Web Conf. (WWW 2003), Budapest: ACM Press, p.123−134 (2003).

DOI: 10.1145/775240.775242

[4] Xiong Li, Ling Liu. PeerTrust: Supporting Reputation-Based Trust for Peer-to-Peer Electronic Communities, IEEE Trans. on Knowledge and Data Engineering, Vol. 16 (2004), p.843−857.

DOI: 10.1109/tkde.2004.1318566

[5] M Kinateder, K Rothermel. Architecture and Algorithms for a Distributed Reputation System, Trust Management (2003).

[6] Wang Y, Vassileva J. Trust and reputation model in peer-to-peer networks, The Third International Conference on P2P Computing, Linkoeping, pp.150-157 (2003).

DOI: 10.1109/ptp.2003.1231515

[7] Giorgos Zacharia, Alexandros Moukas, Pattie Maes. Collaborative reputation mechanisms for electronic marketplaces, Decision Support Systems, Vol. 29 (2000), pp.371-388.

DOI: 10.1016/s0167-9236(00)00084-1

[8] Wang Liang, Guo Yajun. Trust Modeling and Evaluation in E-commerce System, Computer Engineering, Vol. 10 (2009), p.129−131.

[9] Li Xiong, Ling Liu. Building Trust in Decentralized Peer-to-Peer Electronic Communities, the Fifth International Conference on Electronic Commerce Research (ICECR-5), pp.1-15 (2002).

In order to see related information, you need to Login.