A Comprehensive Reputation Based Trust Model in C2C Electronic Commerce

Abstract:

Article Preview

The mistrust between buyers and sellers in C2C electronic commerce has been affecting its development. The accuracy and the reliability of the reputation system are still not high because of the existence of vicious users. This paper builds a comprehensive reputation based trust model by choosing the suitable influential factors in trust and the simulation results prove that this model has a higher accuracy and reliability.

Info:

Periodical:

Advanced Materials Research (Volumes 121-122)

Edited by:

Donald C. Wunsch II, Honghua Tan, Dehuai Zeng, Qi Luo

Pages:

429-434

DOI:

10.4028/www.scientific.net/AMR.121-122.429

Citation:

J. M. Wang et al., "A Comprehensive Reputation Based Trust Model in C2C Electronic Commerce", Advanced Materials Research, Vols. 121-122, pp. 429-434, 2010

Online since:

June 2010

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Price:

$35.00

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