In order to improve the logistic characteristics of products, a process of product innovative design for logistics is presented which is combined with the idea of product design for logistics and innovative design theory. Some innovative design approaches i.e. TRIZ, QFD, knowledge-based innovative design, are introduced. Based upon product design criteria for logistics and QFD (Quality Function Deployment), the conflicts between product performance and logistic characteristics are discussed and determined. TRIZ (Theory of Inventive Problem Solving) is employed to solve the conflicts, with the conflict matrix and inventive principles. According to the product logistic characteristics, the general TRIZ engineering parameters are simplified to facilitate the application. Further more, the analysis of logistic design conflicts is introduced. A case study has been done to illustrate the method proposed in this paper.