Analysis of the Relationship between Bus Board Customers' Purchasing Behavior and Business Decision Making
The paper establishes an Analytic Hierarchy model by applying the basic decision theory of AHP and carefully analyzing consideration factors of bus board customers. Regarding the scientificalness, feasibility, stability and efficiency as evaluation criterions, the model structures judgment matrixes and determines the important degree of each influencing factor with the help of hierarchical single arrangement. The paper provides a reference for the bus board enterprise's decision-making by making clear of main factors affecting its customers’ purchasing behavior.
Jingtao Han, Zhengyi Jiang and Sihai Jiao
L. Han et al., "Analysis of the Relationship between Bus Board Customers' Purchasing Behavior and Business Decision Making", Advanced Materials Research, Vols. 156-157, pp. 162-167, 2011