Research on Silk Apparel Retail Marketing Development Strategy
As large marketing research data shown, silk clothing marketing share of china has been small. So far, there is still lack of a high-profile silk clothing brand in our country, which has great potential for developing. In this paper, silk apparel retail marketing development strategy were profoundly analyzed and studied. Firstly, silk garments’ marketing research data was analyzed. In order to expand silk clothing marketing comprehensively in the perspective of marketing channels and brand-building, the retail marketing strategy and mathematical statistics methods were used. At last it simulated the retail marketing development strategy in a small silk garments marketing sample in order to have a more intuitive view for the implementation of the strategy. Thereby, it can contribute to grasp silk apparel marketing, make full use of china’s rich silk resources and create silk brand power to make china silk flare brilliant in the world.
Lun Bai and Guo-Qiang Chen
Z. Z. Huang and X. Y. Wang, "Research on Silk Apparel Retail Marketing Development Strategy", Advanced Materials Research, Vols. 175-176, pp. 900-905, 2011