Research on Evaluation of Group-Buying Website Based on FAHP


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The group-buying online, a boom of e-commerce phenomenon, expands rapidly in China. Hence, the evaluation of group-buying website is essential for CEO to improve their website performance and for consumers to select the platform to purchase. However, the evaluation of group-buying website is a multiple-criteria decision making (MCDM) problem that is not easy to determine. For this reason, we propose analytical hierarchy process based approaches Fuzzy AHP, to evaluate the group-buying websites. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.



Advanced Materials Research (Volumes 204-210)

Edited by:

Helen Zhang, Gang Shen and David Jin






S. M. Chen and R. Li, "Research on Evaluation of Group-Buying Website Based on FAHP", Advanced Materials Research, Vols. 204-210, pp. 1588-1593, 2011

Online since:

February 2011





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