Research on Evaluation of Group-Buying Website Based on FAHP
The group-buying online, a boom of e-commerce phenomenon, expands rapidly in China. Hence, the evaluation of group-buying website is essential for CEO to improve their website performance and for consumers to select the platform to purchase. However, the evaluation of group-buying website is a multiple-criteria decision making (MCDM) problem that is not easy to determine. For this reason, we propose analytical hierarchy process based approaches Fuzzy AHP, to evaluate the group-buying websites. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.
Helen Zhang, Gang Shen and David Jin
S. M. Chen and R. Li, "Research on Evaluation of Group-Buying Website Based on FAHP", Advanced Materials Research, Vols. 204-210, pp. 1588-1593, 2011