Reason-Factor for Online Impulsive Buying

Abstract:

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Online shopping has become a new shopping style. There is little research about online impulsive buying (OIB). We develop the questionnaire of the reasons for OIB by open and structured questionnaires. There are all about 327 participants took part in our survey, of which 102 participated in the open questionnaire and another225 participated in the structured questionnaire. Based on content analysis, we found that the reason for OIB includes four factors: perceived usefulness, price, entertainment and interpersonal interaction. Internal consistency analyses and CFA (Confirmatory Factor Analysis) showed the questionnaire had high reliability and validity.

Info:

Periodical:

Advanced Materials Research (Volumes 204-210)

Edited by:

Helen Zhang, Gang Shen and David Jin

Pages:

2049-2052

DOI:

10.4028/www.scientific.net/AMR.204-210.2049

Citation:

W. J. Chen and Y. Teng, "Reason-Factor for Online Impulsive Buying", Advanced Materials Research, Vols. 204-210, pp. 2049-2052, 2011

Online since:

February 2011

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Price:

$35.00

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