The Research on the EC Individual Credibility Based on Linear Discriminant Analytic Hierarchy Process
The paper gives the linear discriminant function (LDF) based on the theory of linear discriminant analysis (LDA) combined with computing weights of the different indicators by analytic hierarchy process (AHP) to predict a new e-commerce customer’s individual credibility level and analyzes the result of a simulation test to justify the theory in this research.
Helen Zhang, Gang Shen and David Jin
Z. Q. Yang and H. Lin, "The Research on the EC Individual Credibility Based on Linear Discriminant Analytic Hierarchy Process", Advanced Materials Research, Vols. 219-220, pp. 112-115, 2011