Since early 2007, many ambitious DSC manufactures in Japan have paid special attention for built in digital effects, in order to create better quality of picture, such as: Face Detection, Smile Shutter Mode, Full frame CCD, Anti Shake system, Live View, CMOS sensor..., which were highly appreciated by many photo fans around the world, and created hot-selling record on favorite model. In fact, these fancy “Digital Technologies” could be standardized in selected new cameras right now. In late 2009, new artificial intelligence image chips such as: back-illuminated CMOS image sensor, 30x Optical Zoom (or more), Full HD Video, Sweep Panorama, Interchangeable Unit Camera System, Super High Speed ISO, Super Steady, Motion Remover.., have been promoted in new generation of camera. It could change not only the performance of new camera (DSC/DC) but to challenge the current DV market seriously, and may inspire new record-high selling again. In our experiment, we collect more than 300 cases from the telephone survey during Sep, 2010 and Dec, 2010. Total of 220 cases comply with the conditions. To probe mainly into the relationship between new generation DC Confidence level and 3 potential customers: Amateur Photographer (AP), Senior Photographer (SP), and college student (CS). That is the reason what we are probe into this highly competitively market with brilliant creative design, and hope to offer an objective suggestion for both industry and education administers.