When cooling a boron sheet that has been heated to over 900 °C by hot press forming (HPF) process, the microstructure obtains a martensitic structure by controlling the cooling rate. HPF has advantages such as improvement in formability and material properties, and minimal springback of the formed material. The facts influenced by the cooling rate are determined by the heat transfer characteristics between the heated materials and the dies. In this study, controlling of the cooling rate is addressed by controlling the heat transfer coefficient of the material during the pressing process. This study demonstrates the material properties and microstructures of the formed material during the HPF process wherein cold dies are used to form the heated steel plate. This is achieved by varying the major forming conditions: the cooling rates, which is regarded as the most important process parameter.