Study of E-Commerce Sites Customer Segmentation Based on Comprehensive Model


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Nowadays, with the rapid development of technology and the rapid popularization of Internet applications, many Chinese businesses are attracted by huge profits and market space of e-commerce, beginning to join the area of e-commerce. How to keep effective customer, attract more members of the e-commerce website and expand the market effectively, is the problem that all the managers most concerned about. Through studying and comparing common customer segmentation models, this article is proposing a integrated model that combines the techniques of generalized association rules and decision tree. This model is used for customer segmentation for e-commerce websites. It can help managers understand customers, develop markets, and support decision-making.



Advanced Materials Research (Volumes 282-283)

Edited by:

Helen Zhang and David Jin




H. Y. Ma, "Study of E-Commerce Sites Customer Segmentation Based on Comprehensive Model", Advanced Materials Research, Vols. 282-283, pp. 579-583, 2011

Online since:

July 2011





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