Research on the Relation of Brands Image to Product Form
Brands can help companies achieve their growth objectives more quickly and more profitably. Product form is the main consideration of customers purchase. As one intact products design, not only must we standardize and set restrictions in concerning production, sales and marketing and design itself, but also have to provide different product form for different brands to some extent. Reserve these product form features in the products should establish the company’s product form style so that the product form is distinguishable, unique, thus set up corporate image to keep the brand loyalty of consumers.
Y. Q. Wang et al., "Research on the Relation of Brands Image to Product Form", Advanced Materials Research, Vol. 346, pp. 306-311, 2012