The tourism resource of Sichuan traditional rural fair doesn’t only inherit the thousands years’ classical custom of Bashu, but also integrate the construction styles of Northern part and Southern part of China. In the continuous development, the traditional rural fair has absorbed the different cultures of multi-nation and different places in it. However, under the grand situation of the rapid development of our country, the old town, which was formed long ago, has encountered the problems of regional decline, slow development, incomplete function and over-exploitation. The ancient buildings have been on the verge of disappearance. What’s more, the deteriorated ecological environment, the worsened living environment, the incomplete public service infrastructures, the contradictions of the road against the modern transportation means and the other problems have tortured the old town seriously. From the fundamental meaning of old town’s development, the upgrade, reconstruction and final rejuvenation have become necessary.