Innovation on Quality Control: Case from Chinese Biggest E-Commerce Platform Operator


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This paper introduces the innovation on quality control from a single Tmall mode to online and offline interaction mode taken by the biggest Chinese e-commerce platform operator of Alibaba. During analysis, problem Alibaba has ever faced is followed by specific approach it applied, and then by a discussion of relative issues. What a reader can learn from this research is that the innovation is designed for the purpose of providing cost-effective, high-quality goods with perfect services. Consumer-oriented evaluation design and joint certification and control with suppliers and third-party agencies are severing for these purposes.



Advanced Materials Research (Volumes 472-475)

Edited by:

Wenzhe Chen, Xipeng Xu, Pinqiang Dai, Yonglu Chen and Zhengyi Jiang




H. Y. Zhang, "Innovation on Quality Control: Case from Chinese Biggest E-Commerce Platform Operator", Advanced Materials Research, Vols. 472-475, pp. 3067-3070, 2012

Online since:

February 2012





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