Innovation on Quality Control: Case from Chinese Biggest E-Commerce Platform Operator
This paper introduces the innovation on quality control from a single Tmall mode to online and offline interaction mode taken by the biggest Chinese e-commerce platform operator of Alibaba. During analysis, problem Alibaba has ever faced is followed by specific approach it applied, and then by a discussion of relative issues. What a reader can learn from this research is that the innovation is designed for the purpose of providing cost-effective, high-quality goods with perfect services. Consumer-oriented evaluation design and joint certification and control with suppliers and third-party agencies are severing for these purposes.
Wenzhe Chen, Xipeng Xu, Pinqiang Dai, Yonglu Chen and Zhengyi Jiang
H. Y. Zhang "Innovation on Quality Control: Case from Chinese Biggest E-Commerce Platform Operator", Advanced Materials Research, Vols. 472-475, pp. 3067-3070, 2012