The Form Beauty of Product Form Design – The Unity and Variety


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The basic element of product form design are colors, materials and forms, the foundation of the form beauty lies in different arrangement which gives you visual impact. You must feel not only the innovation at the glance of the classic product design of Apple such as mobile phones, computers but also its unity and instantaneously. This is the perfect performance of the law Unity and Variety. This paper is presented that the unity and variety of product form design is applied in the elements of design such as colors, materials and forms which take Apple design as an example based on the basic law of form beauty principle. And it provides a theoretical basis and references for enterprise to develop a series of product and pave the way for further research.



Advanced Materials Research (Volumes 591-593)

Edited by:

Liangchi Zhang, Chunliang Zhang, Jeng-Haur Horng and Zichen Chen




Y. Wen and H. Sun, "The Form Beauty of Product Form Design – The Unity and Variety", Advanced Materials Research, Vols. 591-593, pp. 112-114, 2012

Online since:

November 2012





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