Establishing a Marketing Plan for Nowdar Company Applying a Taxonomy Method
This paper proposes a new approach for implementation of a marketing plan which is illustrated by using a case study of Nowdar Company selling and distributing profiles produced from pre-painted galvanized coils used in constructions. By using marketing plan which details the necessary actions to achieve one or more marketing objectives, firms will be able to achieve their goals faster and with less frustration. The analysis for this company is performed by using a taxonomy method. The presented methodology facilitates both the selection and the structuring of administrative departments of the company. This can help the managers and leaves time for important tasks such as the development of real marketing plans responding to detected developments. According to the investigations, it was indicated that from the year 2006 to 2008, both the profit and the number of customers had been decreased considerably. The paper proposes four levels of barriers to an effective marketing plan, relating to (i) project manager, (ii) the marketing way the company uses, (iii) the amount of commission which is given to the marketers, and (iv) the contracts between the company and the product installers. The paper may be beneficial for all of the enterprises wish for implementing business planning, marketing planning, etc. It may be of high value to researchers in the marketing field and to practitioners involved with planning and managing the market in the organizations. It gives valuable information and guidelines that will help the leaders and the senior managers to accomplish marketing planning through their organization and to reach their desired goals successfully.
M. L. Mohammad and H. R. A. Seyed, "Establishing a Marketing Plan for Nowdar Company Applying a Taxonomy Method", Advanced Materials Research, Vol. 601, pp. 426-431, 2013