This paper presents the use of a user-interactive MATLAB programme for the design and the parameter estimation of a three-phase induction motor (TPIM) using a per phase equivalent circuit model. Optimum design parameters such as the bore diameter, the rotor diameter, the slot dimensions, the air-gap length and the performance curves are obtained by iterative procedure of a design algorithm. The performance curves of the TPIM i.e., torque and efficiency are drawn from the model’s per phase parameters and then analyzed for different number of poles, number of slots ,varying air-gap, rated slip etc and their effect on the performance of the TPIM are analyzed and the results discussed. The results obtained were validated with similar studies carried out using finite element software FEMM. The comparison shows that the TPIM model is satisfactory.