The material modeling of hyper-elastic properties in rubber is generally characterized by the strain energy function. The strain energy functions have been represented either in term of the strain in variants that are functions of the stretch ratios, or directly in terms of the principal stretch. Successful modeling and design of rubber components relies on both the selection of an appropriate strain energy function and an accurate determination of material constants in the function. Material constants in the strain energy functions can be determined from the curve fitting of experimental stress-strain data. The uniaxial tension, equi-biaxial tension and pure shear test were performed to acquire the constants of the strain energy functions which were Mooney-Rivlin and Ogden model. Nonlinear finite element analysis was executed to evaluate the behavior of deformation and strain distribute by using the commercial finite element code. Also, the fatigue tests were carried out to obtain the fatigue failure. Fatigue failure was initiated at the critical location was observed during the fatigue test of rubber component, which was the same result predicted by the finite element analysis.