Pricing Strategy Dynamic Simulation Modelling within the High-Tech Sector

Abstract:

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New Product Development (NPD) in the high-tech sector is a rapid paced concept that requires constant efforts and great market awareness. Pricing has received little attention from companies, even if systematic pricing monitoring may lead to serious conclusions regarding the proper allocation of resources and the segmentation of the marketplace. The purpose of the present study is to develop the concept of pricing strategies simulation modelling for the development of new high-tech products. The Pricing Simulation Model successfully represents the process that companies should carefully consider so as to employ the optimal pricing strategy.

Info:

Periodical:

Edited by:

E. Hristoforou and D.S. Vlachos

Pages:

167-170

DOI:

10.4028/www.scientific.net/KEM.495.167

Citation:

M. C. Terzi et al., "Pricing Strategy Dynamic Simulation Modelling within the High-Tech Sector", Key Engineering Materials, Vol. 495, pp. 167-170, 2012

Online since:

November 2011

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Price:

$35.00

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