In an attempt to optimize the shape recovery temperature, the effect of Zr addition on phase constitution and heat treatment behavior is investigated by electrical resistivity and Vickers hardness (HV) measurements, X-ray diffractometry (XRD) and shape recovery tests. Ti-25mass%Nb-0, 2, 7 and 12mass%Zr alloys (abbreviated as 0Zr, 2Zr, 7Zr and 12Zr, respectively) were prepared using an arc-furnace. Specimens were solution-treated at 1273 K for 3.6 ks and then quenched by iced water (STQ). STQed specimens were isochronally heat-treated. In 0Zr and 2Zr, only the orthorhombic martensite phase a” was identified by XRD, while the two-phase alloys a” and b were identified in 7Zr and 12Zr. In 7Zr, resistivity at liquid nitrogen and room temperature (rLN and rRT, respectively) and resistivity ratio (rLN/rRT) drastically increased at 523 K because of the reverse-transformation of a” into b phase. Thereafter, resistivity and resistivity ratio decreased with increasing heat treatment temperature due to isothermal w precipitation. Starting temperature of shape recovery is 623 K in 7Zr and 523 K in 12Zr. In 7Zr, shape recovery ratio is about 80% at 723 K, which is the maximum obtained in this study.