Development of Manufacturing Strategy - Influence of Technology Orientation and Customer Orientation: An Empirical Study Approach


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Using survey data, this research identified the relationship between technology orientation (manufacturing flexibility and advance manufacturing technology), and customer orientation (customer focus and customer satisfaction) to development of manufacturing strategy. This framework is then tested on a sample of 52 firms in plastics injection industry, Taipei County, Taiwan. The results show significant relationships in the framework with four models. They support the argument found in the literatures that manufacturing strategy builds should related to technological development and market place. Implications of the findings are discussed.



Materials Science Forum (Volumes 505-507)

Edited by:

Wunyuh Jywe, Chieh-Li Chen, Kuang-Chao Fan, R.F. Fung, S.G. Hanson,Wen-Hsiang Hsieh, Chaug-Liang Hsu, You-Min Huang, Yunn-Lin Hwang, Gerd Jäger, Y.R. Jeng, Wenlung Li, Yunn-Shiuan Liao, Chien-Chang Lin, Zong-Ching Lin, Cheng-Kuo Sung and Ching-Huan Tzeng






M. L. Tseng et al., "Development of Manufacturing Strategy - Influence of Technology Orientation and Customer Orientation: An Empirical Study Approach", Materials Science Forum, Vols. 505-507, pp. 883-888, 2006

Online since:

January 2006




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