This article mainly describes the development of Chinese design culture and the impact of culture in Germany, Italy and Scandinavian countries on industrial design. Then it analyzes differences from perception of nature, value, thinking mode and aesthetic point between China and the West. It compares the difference of industrial design in different countries and impact of different cultures on industrial design. It systematically studies the relationship between culture and industrial design. The key point in design is use of culture. The innovative point in this article is to apply the cultural elements to industrial design. In design, the combination of cultural elements and products should be natural and proper. The cultural elements and products should have something in common. People should not superficially impose cultural symbols on the appearance of product.