Archaic Symbols in the Design of Modern Visual Communication Pictography

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The article presents the results of a scientific study of the history of the appearance of pictographic signs, their genesis, the importance of both informative and environmental elements in different cultures and the ability to purposefully organize and transform any modern visual and communicative space using archaic sources, introducing certain modern requirements for their design and placement in the architectural environment of urban space.

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Periodical:

Edited by:

Batyr Yazyev, Stepan V. Litvinov, Anton S. Chepurnenko, Anastasia Lapina and Akay Oksana

Pages:

804-809

Citation:

T. I. Lesnevskaya and N. Y. Zakharova, "Archaic Symbols in the Design of Modern Visual Communication Pictography", Materials Science Forum, Vol. 931, pp. 804-809, 2018

Online since:

September 2018

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[3] T.I. Lesnevskaya, Visual communications: textbook, RGUPS, Rostov-on-Don, 2017. (In Russian).

[4] N.I. Shchepetkov, Lighting design of the city: a textbook, Architecture-C, Moscow, 2006. (In Russian).

[5] A. Marcus, Visual rhetoric in a pictographic-ideographic narrative, Proceedings of The Second Congress of the International Association for Semiotic Studies. 3 (1979) 1501-1508.

DOI: https://doi.org/10.1515/9783110869897-181