Papers by Keyword: Profit Curve

Abstract: A new approach that combines neural network and 0-1 programming was proposed. Based on the lifecycle analysis, the characteristics of new products can be divided into four categories with different benefit curves and parameters. A neural network is used to classify the new product and the 0-1 programming model is then developed and used to determine what products to be introduced into marketplace. Numerical example is given finally to show that this model is effective for firms.