Papers by Keyword: Customer Value

Abstract: A Markov chain can be fully determined by the statistical properties of its initial stateand the transfer probability matrix. According to this clue, the authors make a metrological testing model on the customer value and its formation characteristics, and then find that the customer value metrological testing model on Markov chain can well illustrate the characteristics of a corporate customers’ value.

Abstract: Electric vehicles are in direct competition with conventionally powered cars. However, high prices currently result in a moderate acceptance and low market penetration. Producing companies have to attain new competencies in electric vehicle production as well as develop existing competencies at an early stage to be able to create attractive products for the customer. Requirements for costs, quality and scalability can be met due to purpose design, integrated product and process development, modularization of machinery and intense process know-how along with continuous consideration of alternative production processes. Nevertheless, designing new value added networks with a strategic fit among all participants remains to be done.

Abstract: With the rapid development of China's real estate industry, customers demand for real estate products has changed from the satisfaction of one single criteria to a much more diverse and individualized developmental orientation. But the value evaluation for real estate products varies from person to person, which leads to different customer value. In our country, as one branch market of the real estate industry, the green real estate market should get a thoroughly understanding about the composition of customer value, identify the target customer demand, provide more innovative value for customers, inspire and guide the customer purchasing behavior. This paper, through an analysis of the composition and affected factors of the customer value in green real estate enterprise, aims to conclude the methods for the optimization and innovation of the customer value in green real estate enterprise.

Abstract: To build sustainable competitive advantage, being real customer-oriented, the integrated study of customer value guiding product design process research is proposed. By analyzing the connotation of customer value theory, the distinction between customer value-oriented product design and the traditional design is discussed. The basic principles of customer value-oriented product design are also put forward. Finally, the process model of customer value oriented product design, which consists of two parts, value design and concept design. According to this model, customer value space can be identified and path to creating and realizing customer value is given, enabling the practitioners to find new directions to create value for customers.

Abstract: Companies are increasingly focusing on customer participation to create value for the firms and their customers. To date, evidence regarding the effects of customer participation as a marketing tool has been primarily anecdotal. Relying on customer behavior theory and marketing theory, we develop a framework that explores the effects of customer participation on service quality, customer satisfaction and customer value. On the basis of which, an SEM analysis was conducted on the personal development industry. The results show that information exchange, cooperative behaviors and personal interaction have positive effects on service quality, customer satisfaction and customer value. Based on the results, this study explains the practical and academic implications for companies promoting customer creative participation.

Abstract: This paper reviews the concept of customer value and its development at home and aboard. As there are still problems in our country’s housing industry development, it will be limitation to study housing value using customer value theory. The author argues that the view angle should be changed to research housing value, and raise the concept of housing common value. The author also analyzes components of residence common value.

Abstract: The following thesis makes a thorough analysis on the relationship between customer value and quality management system by introducing the concept of customer value management into the field of quality management. The author puts forward the idea that customer value is the goal of quality management system, while quality management system is the guarantee for customer value. Customer value directs the way for the innovation of quality management system.